At the beginning of 2020, Bocconi University launched a course in collaboration with UP TO YOU ANTHOLOGY, where the students got the once in a lifetime opportunity to bring to the market their own bag, by designing it, creating its story, and preparing a tailored business plan.
Nicolò Gavazzi, founder of UP TO YOU ANTHOLOGY, introduced the project alongside Bocconi professors Gabriella Lojacono, Nicola Misani and Fabio Di Liberto and a special guest, Leonardo Talarico.
The students, split in six teams of four/five members each, worked hard and passionately on the project, drawing sketches, ideas and presentations to accompany to their suggestions.
Every team’s presentation brought to light new and creative ideas. Each one expressing their bag’s essence and peculiarities in their own way. The projects were submitted in front of Bocconi professors and the UP TO YOU ANTHOLOGY team, with whom they discussed the technicalities of the production and craftmanship process.
In addition to the designing process, the teams planned their very own business plan to market their bag. They also put a lot of effort in creating and pushing dedicated social media accounts for their product, curating the image and the message that the bag is committed to convey.
At last, once the projects were finalized and had been reviewed, UTY started the production process of the bags, while keeping in close contact with the students that designed them.
The finalized bags were six: Tetra, Cosmos, Andrea, Anita, Quanto Basta, The Ready Bag. Each with its own unique and distinctive features, with a contemporary, young and fresh look.
*This event took place before the Covid-19 outbreak