In 2015 Pier Paolo Taddei founded DISEGNO / SERIALE ltd, first based in London and then in Margate (Kent). From 2016 to 2020 he dedicated himself to the design and production of high-quality limited edition objects for private customers. All designed and built to last over time, in the belief that sustainability is not only ensured by materials and production processes but above all by the ability of objects to escape consumer dynamics.
Before D / S, from 2001 to 2016 he was the co-founder of Avatar-architecture, an architecture and design studio based in Florence. With Avatar architecture he participated in international biennials of architecture and design, realizing temporary installations and fixed furnishings at the Uffizi Gallery in Florence. Among the most recent creations are the “Museo 900” in Florence; “Cabinet of drawings and prints” of the Uffizi Gallery.
From 2008 to 2016 Pier Paolo Taddei collaborated with the Poltronova company, covering the role of creative director for some specific projects. Like the Re-Value project (2008), the setting up for the Milan Fuorisalone "Domestic icon" (2016) and as a designer, the "Riiiposo!" (2008) published in paper magazines such as Marie Claire Italia, El Paise Semanal, Geo Saison extra (Toskana) and Spazio Casa.